The excellent CounterPunch website has snarky t-shirts one can buy to support them. I own one, no longer available it seems, whose front displays, in a Gothic font, "NYT" crossed out in red and "14 Per Cent Club". On the back it says
"14 per cent of Americans believe almost nothing of what they read in the New York Times."
You Can Believe What You Read
In August, biking through wine country, I stopped at a winery in the middle of a scorching afternoon to cool down, drink prodigious amounts of water, and then try a little wine. An older gentleman asked me about that shirt, which I was wearing at the time. He asked what I had against the New York Times. I don't think I gave a very good answer - he had not caught me at my best. So I thought I'd present my ideas here.